Purpose and Audience
3.1 describe the topic, purpose, and audience for
media texts they plan to create (e.g., a storyboard
for a short videotaped editorial on a current
issue or topic aimed at an adult audience; a multimedia
presentation for peers on an environmental
issue3) and identify practical, interpretive, and/
or creative challenges they may face in achieving
their purpose
Teacher prompt: “What are some interpretive
or creative challenges you might face in promoting
the benefits of free speech to a
diverse community?”Form
3.2 select the media form best suited to the topic,
purpose, and audience for a media text they
plan to create, and explain why it is the most
appropriate choice (e.g., explain why a multimedia
presentation would be the most effective
way to convince shareholders that a multinational
corporation should improve its child
labour practices; explain why a pamphlet would
be the most effective way to lobby for a particular
program to help poor people)
Teacher prompt: “What media form would be
the most effective way to interest a Grade 9
class in reading a short story you enjoyed?”
Conventions and Techniques
3.3 identify a variety of conventions and/or techniques
appropriate to a media form they plan
to use, and explain why these will help communicate
a specific aspect of their intended
meaning most effectively (e.g., conventions/
techniques for a storyboard for a videotaped
editorial on a current issue: an outline of types
of shots, camera angles, sound effects, dialogue,
and transitions between shots to be used, including
brief notes about how each will contribute to
the overall message; conventions/techniques for
a multimedia presentation for peers to promote
environmental awareness: an outline of images,
text, and sound effects to be used, including brief
notes about how each will contribute to the
overall message)
Teacher prompts: “Why do you think fastfood
restaurants use pictures of selected
menu items as well as printed listings on
their menu board?” “What criteria would
you use to determine the shots in your
videotaped editorial? How might the order
of the shots help you convey your message
more effectively?”
Producing Media Texts
3.4 produce media texts, including complex texts,
for a variety of purposes and audiences, using
the most appropriate forms, conventions, and
techniques (e.g., a reading promotion campaign
to support personal reading or a school-wide
sustained silent reading program, using a variety
of media forms, including posters in the library,
computer presentations at an assembly, and a
special “pitch”during morning announcements;
a commercial to raise awareness about
Aboriginal rights)
